Vodafone Paredes de Coura
Our approach applied to one of Europe’s best music festivals.
At a glance
- Client
- Vodafone Paredes de Coura
- Location
- Paredes de Coura
- Event type
- Music festival
The challenge
Measuring the environmental footprint of a large music festival through its audience.
What we did
The assessment combined the festival’s operational data with information gathered from participants.
What the client received
- The event’s total environmental footprint
- The impact per visitor and per category
- The audience profile and motivations
- Degree of loyalty
- Recommendations for future editions
Other case studies
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