Braga Holy Week
An open, unticketed event with 300,000 visitors
At a glance
- Client
- Comissão da Quaresma e Semana Santa de Braga
- Location
- Braga
- Event type
- Religious and cultural celebration
- Year
- 2025
The challenge
At an open event without ticketing, understanding participants’ profile, travel patterns and consumption is a challenge.
What we did
An unticketed event can still be measured. At Braga Holy Week, we combined event data with information gathered from participants to estimate its environmental impact.
What the client received
- The event’s total environmental footprint
- The impact per visitor and per category
- The audience profile
- Recommendations for future editions
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